Social and Ethical Issues:
Privacy, (Security) if someone hacks the database and
publish your information based on oyur likes in your profile, what happens if
the information is wrong or the person is not what facebook said? Facebook
collect all this data of people without them noticing it, and all your
information is saved and pased to industries ads in where they storage your
info and with that they throw you ads base don your likes. Also this is
insecure because everybody can get your information and publish it and the
person may be affected because the conclusión could be wrong. And in your
profile wih your information they will appear specific likes depending on what
Facebook thinks you are.
Areas of Impact:
Legal (moral)
IT System:
Facebook DataBase. Imputs: Choices base don the likes.
Process: the algorithm( code, if user likes something, then ou can say if he is
gay / straight) Storage: Information
about users, Output: answer base don the like, for example “ He is Gay” or “
Straigh. This led to the ads showed on their FB page
Primary Stakeholder:
Pub. Agiencies, Facebook, Cambrige Team
IT System and ethical issues
This are related because they are taking you information
form your Facebook, so they are inbading your privacy and this information they
are keeping it in like a super computer. So with this database that they have
of your information Facebook will send you some specific advertisements
depending on your likes on Facebook and other information, But if they take a
bad image of you taked of your information of Facebook you will be perjudicate
because if people hack your Facebook they will take a bad image of you and post
it to everybody which can affect you alot.
IT System- primary stakeholder
So the cambrige team find with this investigstion that
Facebook is taking the information of about 58000000 of people and keeping it
and sending it to the publicitary agencies so they can send you information of
publicity deoending on your likes and shares that you have on Facebook, so this
is not goood because they are not getting the permitión of this people to get
their information and to test with their information.
Step by step process
First: the person need to like the pages so the app will
know what the people like, second: classify them by their likesin a super
computer, third: relations between the likes in the super computer, fourth:
with this likes and relations the computer can tell to wich gender, what you
like, and also if you are democratic or socialist, fifth: as result you will
have a specific table or squedule that will tell how exactly the person is,
sixth: they will send this tableo r squedule of the person to the publicitary
industry, seventh: the publicitary industry will send certain ads depending on
the likes and the information that the squedule ,that the super computer makes,
saids.
One ethical issue
Privacy
Solution to the issue
Make Facebook more private because its really easy to hack
the Facebook users and also to tell Facebook doing this because they can harm a
lot people and that the ads that appear on your Facebook page depend if you
like that page or not, not depending on your likes, or to make the ads to
appear randomly not exactly depending on what you are, because if someone hack
your user you can be harmed. To make Facebook more private and to Facebook to
stop taking people information without their knoledge that they are doing it.
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